Social Impact
NBA Mission: Inspire and Connect People Everywhere Through The Power of Basketball
As part of the NBA’s mission we will continue to use our influence to impact a wide range of issues, including equality, health and wellness, education, environmental responsibility and sustainability, and diversity and inclusion. Our work in these areas all fall within the below programs and initiatives.
NBA CARES
NBA Social Responsibility drives change on issues facing fans and communities by advancing needed resources and proven partners through NBA Cares, the league’s goal social responsibility platform.
NBA FOUNDATION
Established in August 2020, the NBA Foundation is the league’s first-ever charitable foundation dedicated to driving economic opportunity for under-resourced youth in NBA markets across the United States and Canada. The Foundation invests in local and national organizations that promote school-to-career and workforce development opportunities. To date, it has provided more than $140 million in grant support to 260+ nonprofit organizations impacting 500,000 youth in all 28 NBA markets.
National Basketball Social Justice Coalition
The National Basketball Social Justice Coalition is a 501(c)(4) advocacy organization that leads the NBA family’s efforts to advance social justice. Formed jointly by the NBA, NBPA, and NBCA in 2020, the Coalition leverages the game of basketball’s influence to promote policy, build strategic partnerships, and empower action in NBA markets across the nation.
NBA DIVERSITY & INCLUSION
At the NBA, we celebrate our common love of the game, building connections that enable us to leverage our differences. Basketball transcends all dimensions of diversity – those you can see, and those you can’t.
HBCUS
The NBA’s ongoing support of Historically Black Colleges and Universities (HBCUs) focuses on creating greater opportunity for students and alumni through professional development, career advancement, and increased support and awareness for HBCU athletics and institutions. Core components of this work include the NBA HBCU Fellowship Program and the NBA HBCU Classic.

NBA All-Star 2025: Giving Back in the Bay
Members of the NBA and WNBA family were out in full force during NBA All-Star Weekend giving back in the San Francisco and Oakland communities.
NBA Social Impact Report
The NBA embraces our responsibility to the communities where we live, work and play and the unique power we have to use our platform and resources to create meaningful change. Serving those connected to our game is the foundation of our impact around the world.
This report outlines the work of our league, teams and players over the past season that have helped break down barriers, create meaningful connections and support important causes. Together, the NBA family has used its collective influence to make a meaningful impact in communities in the United States and around the world.
