NBA Social Impact hero - player celebrating with community youth on a basketball court

NBA SOCIAL IMPACT

As part of the NBA's mission, we use our influence and reach to drive change across key issues that matter to our fans and communities. Explore the areas where we're making an impact and see how the power of basketball fuels meaningful change in communities around the globe.

NBA Cares logo

NBA Social Responsibility drives change on issues facing fans and communities by advancing needed resources and proven partners through NBA Cares, the league's goal social responsibility platform.

NBA Foundation logo

Established in August 2020, the NBA Foundation is the league's first-ever charitable foundation dedicated to driving economic opportunity for under-resourced youth in NBA markets.

National Basketball Social Justice Coalition logo

The National Basketball Social Justice Coalition is a 501(c)(4) advocacy organization that leads the NBA family's efforts to advance social justice.

Jr. NBA logo

The Jr. NBA/Jr. WNBA is the official global youth basketball participation program for boys and girls ages 6-18 that teaches the fundamentals and values of the game.

The Issues We're Driving Off The Court

HOW WE CREATE LASTING IMPACT

As part of the NBA's mission, we use our influence and reach to drive change across key issues that matter to our fans and communities.

Get Involved
NBA community engagement

POLICY

How we influence laws and policies

PROGRAMMING

How we deliver hands-on impact in communities

PHILANTHROPY

How we invest in community organizations